Authority Positioning = High Perceived Value and Leverage for You, Your Company or Practice. Much of this process can start with a 30-35 minute interview, possibly current content you already have and utilization of customized, strategic Media Suite Campaigns which result in vast visibility, exposure and 3rd party credibility via Positioning Assets, New Media, differentiating you from your competitors who are not using Authority Positioning.  

This is not advertising. Remember with advertising, we promote ourselves and also select certain demographics etc., but with Positioning, you have vast visibility and exposure and it is perpetual ! Positioning is an elite service. It Positions you as the go to person for those seeking help, answers and more and opens doors for other engagements and publicity.

Through various media and valuable content (such as those below), your visibility and exposure result in you being seen as influencer and authority in your field. 

Additional benefits: you being chosen over the competition as the know, like and trust factor builds with each piece of content and media used as it reaches the masses. 

Utilizing any of the "tools" below is an excellent and results oriented beginning. Couple that with our Consulting Services and any one of a number of campaigns that are best suited for your Business or Practice and this shows repeated exponential results and leverage for you!  

We listen, help with clarity on where you are right now in your marketing, advertising, branding and ROI on these, plus take a very good look at your customer, client or patient acquisition and retention. We offer you up to date and innovative media strategies and publicity ideas for the highest Positioning and leverage! 

Business Innovators Radio
Business Innovators Magazine
Small Business Trendsetters Photo Essay
Small Business Trendsetters Publication (syndicated)
News Releases (syndication)
Video Interviews
Radio Interviews
Solo Book (s) 
MAB ( multi author books you are featured in) 
Educational and Conversational Interviews 
"13 month" Marketing Plans w (high ROI)
These are proprietary models.  

  • Increased Visibility for yourself, company, practice
  • Enhances Reputation
  • Sets You Apart
  • Generates Leads
  • Allows for Higher Speaking and Consulting Fees
  • Increased Clout and Credibility
  • Also helpful if you have ever thought of selling your business at anytime- both the credibility and clout enhance that dream 
  • ​Makes you the sought after person for additional interviews, speaking engagements
  • Better than any business card, esp if you participate in one of the many options of a book which by the way you never have to write a word for with our systems
  • Can make you a published, best selling author
If you:
* Have any questions 
* Are interested in discussing a   Positioning Package, 
* Would like an interview 
* Repurposing use of already     exsistent content  
* Expanding your reach, visibility and    Authority 
To increase your brand, close rates, client acquisition and retention 

Call me directly at: 
or fill in the form to the right.

I will get back with you within 24 hours. 

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                                                               What Positioning Can Look Like For You ! 
                                                   Below is a Small Sampling of The Power of Positioning TM. 
                                      Go To . for a more detailed sampling :-) 
The Power of Positioning TM
Carol A Santella 
              Below are some samples of radio interviews on 
                           Business Innovators Radio, 
                one of our Positioning Assets available to you. 
Sampling of Various Publications, Media Coverage and More As Positioning Assets for You 
Samples of Graphics Prepared for Your Use on Your Social Media, Websites and Other Marketing
News Releases
Spotlights recognizing achievements, awards, special events, more 
Plus Best Sellers, Multi Author Books and More 
                          and So much more. 
              Customized, Strategic Positioning !
                      More Words from Clients     
Clients, In Their Own Words

“The ease of this process from our initial chat to completion has been great. The exposure and visibility have been huge!” 

- Paul Block, Biological Physician 

“My work with carol was the perfect fit to get my voice and personality out to the public. Our radio show release gained me a lot of exposure as well. I can do all the social media marketing I want, but having my followers hear me speak, attached a sense of love, respect and credibility that really polished my image.

I am forever thankful for having worked with Carol. She is always quick to shoot me a message to check-in, keep me updated and share new ideas that go hand in hand with moving my business forward. I highly recommend her for others who wish to take their business image to the next level.”

- Dr Debbie Bright, DC, MS

“I am blown away at the results and exposure I have received in less than a week. The interview, article and making the front page of the magazine, what can I say...woohoohoo.” 

Love your work. Thanks again.”

- Fred Gillen